Policy Number: 5.05
Original Effective Date: 9/16/20
Revision History: 11/17/21
This policy is a department-specific supplement to the Village of Menomonee Falls Social Media Policy and is designed to provide guidance and direction to Library Employees on the access and use of Social Media while acting as an Employee of the Library and the general public.
The Menomonee Falls Public Library maintains a Social Media presence to engage with the community, promote Library services and events, and share information. Content on Social Media is permanent, retrievable, and public. No Library Employee may establish a work-related Social Media Account without the authorization of the Library Director. The Library Director may delegate managers and librarians to administer and provide content for the Library’s Social Media Account. Employees so designated are required to read and follow both the Village and Libraries policies. The Library Director may revoke access to Library Social Media accounts at any time.
Use of Social Media sites must be consistent with federal, state, and local laws, regulations, and policies, including record retention requirements. Employees shall not blur or combine their personal Social Media with Village Social Media. Employees cannot use Library Social Media for political purposes, to conduct private commercial transactions, or engage in private business activities. Usage of Social Media in violation of this policy may be grounds for disciplinary action up to and including termination.
Authorized Users are required to:
- Be respectful of individuals and communities
- Be polite and respectful of other opinions
- Respect copyright, privacy, financial disclosure, and applicable laws.
Authorized Users shall be clear as to identity:
- Authorized Users should use their actual names, not pseudonyms;
- Authorized Users shall not assume privacy and only post information they are authorized to disclose; and
- Authorized Users shall use different passwords for different accounts for personal Social Media and the Library’s Social Media.
The Library’s Social Media is public record. All submitted content to the Library’s Social Media is subject to Wisconsin Public Records Law and the Library’s Public Records Retention Policy and may be subject to public disclosure.
By submitting comments, photos, posts, or other content on the Library’s Social Media pages, patrons give the Library the right to reproduce, distribute, publish, display, delete, and otherwise use those submissions for any purpose, in any form, on any media.
While posting to Library-sponsored Social Media accounts patrons may not:
- Post personal attacks, bullying, libel, or threats, or use profanity and abusive language
- Post obscene, sexual, or pornographic content
- Post solicitations or advertisements of any commercial entity, product, or service other than those which are directly related to Library and community collaborations
- Post comments that suggest or encourage illegal or lascivious activity and may not violate any federal, state, or local law
- Post personal or contact information or any private information published without consent
- Post copyrighted or plagiarized materials, not including works used under Fair Use
- Post unrelated hyperlinks or spam
- Post information that could compromise the safety of the public or content that promotes discrimination or hate speech
- Post anything unrelated to the purpose and scope of the account
The Library reserves the right (but is not obligated) to do any of the following:
- Hide from public view any of the prohibited commentary
- Ban people who are spamming or continuously ignoring the Social Media policy from the page or group
- Access, monitor, and read any submission on Library-sponsored Social Media accounts
The Library does not guarantee a response to all correspondence on Social Media. Those requesting immediate assistance must follow normal procedures for contacting the Library.
The Library (and, subsequently, the Village of Menomonee Falls or its representatives) is not responsible for any damages, losses, liabilities, judgments, costs, or expenses (including attorney’s fees) arising out of a claim by a third party related to any material a member of the public has posted.
Any legal expenses or costs incurred by the Village of Menomonee Falls related to the enforcement of any part of this policy shall be reimbursed by the person or group against whom the policy is enforced.
Removal of Posts
Some content may be removed due to limited publishing rights of the materials, including but not limited to storytime or contractual agreements with performers.
Content that is in clear violation of the Social Media Policy may be deleted, hidden, or otherwise removed from a Library Social Media account. If content is deleted, it is documented in a content removal log. If it is determined that a specific user has violated the Social Media policy three or more times within any 12-month period, Library Staff may delete the content, or block or ban the user account to prevent further violations. The duration of the block or ban is determined by the Library Director and is based on the severity of the behavior.
For the purposes of this section, pursuant to Wisconsin Statute Section 68.16, the Menomonee Falls Public Library is specifically electing not to be governed by Chapter 68 of the Wisconsin Statutes.
The Library Director or designee shall notify applicants as quickly as applicable (but no longer than 72 hours) whose posts are deleted or banned and the reasons for such action via Social Media messaging system or email if available. Within 30 days of the notification, the applicant may appeal the ban or deletion to the Library Director by submitting in writing the basis for the appeal.
Within seven days of receiving the appeal, the Library Director shall review the request and send a written response to the appellant with a decision. The response will also inform the appellant that, if desired, the appeal will be forwarded to the Library Board. The Library Director also has the option to immediately forward the appeal to the Library Board for review.
If a Library Board review is requested, the Board shall consider the appeal at a duly noticed meeting and shall notify the appellant of its decision in written form.